Cyusion | Your digital marketing partner

Contents

Marketing Automation What we do How we do it Why choose us FAQs

Put your marketing on autopilot

Cyusion offers comprehensive marketing automation solutions that span email, social media, web, and text channels, all designed to create personalized experiences for your customers. By automating repetitive tasks, you can liberate valuable time for higher-level strategy, development, analysis, and fine-tuning of your campaigns.

However, simply investing in advanced marketing software isn't enough to realize its full potential. Many businesses struggle to harness the power of automation due to limited knowledge, time, or resources.

At Cyusion, we're more than just a marketing automation agency. We provide the expertise, technical know-how, and implementation support you need to maximize the benefits of marketing automation. Let us guide you in automating key aspects of your sales, marketing, and customer service for efficient, effective results.

What we do

Our comprehensive marketing automation services

At Cyusion, we offer a range of services designed to enhance your marketing automation capabilities and drive your business forward. Here's what we do:

CRM integration

Most marketing automation platforms seamlessly integrate with CRM systems like HubSpot or Salesforce. This integration provides a unified view of individual leads, including their information, business details, behaviors, and interactions.

Expert guidance

We provide expert advice on selecting the best automation systems tailored to your business needs. Our team has extensive experience overseeing CRM integration processes for many businesses.

Automation platform selection

Identify and choose the right automation platform that suits your unique requirements.

Strategic planning

Develop a comprehensive strategy and plan for implementing marketing automation effectively.

Technical implementation

Handle the technical setup and implementation of marketing automation software for your business.

Workflow creation

Create customized automated workflows that streamline your marketing processes.

CRM setup and training

Integrate or set up, implement, and train your team on CRM systems, ensuring smooth operations.

Nurturing campaigns

Implement automated lead and prospect nurturing campaigns to boost engagement.

Cross-selling and up-selling

Leverage automation for cross-selling and up-selling efforts to maximize revenue.

Sales follow-Up

Automate follow-ups with sales prospects to keep leads warm and engaged.

Alerts and reminders

Set up automated alerts and reminders for your sales team to stay organized and efficient.

Lead scoring

Implement lead scoring mechanisms to prioritize the most interested prospects.

How we do it

A closer look at our approach

At Cyusion, we excel in the art of implementing marketing automation to revolutionize your business. Here's how we do it:

Strategic implementation

Investing in marketing automation technology alone doesn't guarantee results. Many businesses struggle with the intricate strategies that this software enables. At Cyusion, we offer two vital services:

Strategic Planning: We meticulously map out your automation strategy, identifying conversion sequences, content requirements, and sales/follow-up strategies.
Done for You' Execution: Our expert team takes the reins, executing your strategy flawlessly. We create content, build landing pages, craft email sequences, and configure all the essential workflows.

Enhanced lead qualification

Marketing campaigns involve numerous tasks, some tedious. Marketing automation eliminates these mundane tasks by leveraging demographic and behavioral data to qualify leads. When coupled with a lead scoring system, we easily pinpoint the leads ready to make a purchase, allowing your sales team to engage without wasting precious time.

Streamlined adoption

Cyusion takes care of everything, from helping you select the ideal marketing automation tools to seamlessly incorporating them into your workflow. With us by your side, you won't have to lift a finger. Our expertise translates to increased ROI, stronger customer relationships, and numerous other benefits.

Beyond traditional marketing

If you've been seeking a way to transcend conventional marketing tools and tactics, marketing automation is your answer. Our automated marketing approach elevates your communications to the next level, even consolidating customer interactions from social media. This empowers you to respond almost instantly to comments and discussions related to your business.

Why choose us

Discover the benefits of our marketing automation

Elevate your follow-up

No lead left behind or ignored

Amplify conversion rates

Transform leads/enquiries into sales

Accelerate sales cycles

Enhance sales team productivity

More time for selling

Optimize email marketing

Scale with helpful, personalized messages

Delight your customers

Prompt, informative, and personalized responses

Ready to boost your marketing game with automation?

Don't miss out on the opportunity to scale your business and stay ahead of competitors. Lead the way; reach customers first.

Get started

FAQs

Questions about marketing automation

What is marketing automation?

Marketing Automation involves leveraging technology to automate various marketing tasks, such as sending personalized emails and scheduling social media posts. It enables you to establish automated relationships with your prospects and customers, making it a powerful tool in modern marketing.

Marketing automation software typically includes landing pages, marketing workflows and lead nurturing programmes, list segmentation, lead scoring, CRM integration and social media automation. With the right technology and the right implementation, this can be a powerful ‘back end’ to your marketing – you drive website visitors with content and traffic strategies, and then the marketing automation kicks in to convert those visitors into sales or sales-ready leads.

Many business owners have revealed that by simply automating their marketing, they have improved their ROI and drastically lowered costs. A better ROI is a result of automated marketing because it allows business owners the time to nurture any leads, which can increase customer numbers. Marketing automation tools can also tell a business owner which campaigns are most efficient, resulting in more capital saved.

Why should I work with a marketing automation agency?

Marketing technology enables us as marketers to be able to automate activities that would take a lot of time and resources otherwise. It includes allowing you to send personalised emails to leads and customers at exactly the right time, grade your leads in order of priority, and alert your sales team when leads or enquiries visit key pages of your website. Working with Cyusion as your marketing automation agency means you can tap into our knowledge of the technology, the strategy and the tactics needed to succeed and have our team implement everything for you.

Over many years we have worked with a wide variety of platforms including HubSpot, Sharpspring, Infusionsoft, Pardot, Marketo, and ClickDimensions.

What does marketing automation software cost?

The main programs usually have 3-4 different levels of budget which vary according to the number of email contacts, the number of users, the number of website visitors and the features required. They usually start at $100-$200 per month. Some businesses will invest hundreds of thousands of dollars a year into this technology.

Won't it mean more work?

While it does increase and improve your ability to communicate with your potential customers, it does require work – some companies even hire full time software ‘administrators’ to keep up. This is the benefit of hiring an agency like us – we can reduce the need for this extra work.

Which software should I use?

We are partners with HubSpot and Infusionsoft – these are the tools we use in our own business daily. But they are not right for everyone. We sometimes recommend alternative products like Pardot, Marketo or even Sharpspring or Act On.

How should I do lead nurturing?

There are some lead nurturing best practices, but the best lead nurturing is when it is completely tailored to your buyer personas and the buying cycle/buying journey they go on.

Marketing
Automation

Put your marketing on autopilot